A good designer can see into the future
DINNER ON THE PIER
CREATIVE DIRECTOR AND CO FOUNDER // Responsible for event development, art direction, managing marketing channels, sales strategy and overall design.
IN 2015 DINNER ON THE PIER HOSTED ITS FIRST EVENT, COLLABORATING WITH LOCAL BUSINESSES TO CELEBRATE THE COMMUNITY OF NORTH VANCOUVER. IT IS NOW AN ANNUAL SUMMER CELEBRATION LOCATED AT THE LOWER LONSDALE PIER.
SYMPLI - FASHION BRAND
CREATIVE LEAD // Responsible for art direction, campaign management, design concepts and layout. Sympli also re-branded in 2015, which included a new logo design and an updated imagery direction.
SYMPLI IS AN AUTHENTIC CLOTHING LINE, CREATED WITH ALL WOMEN IN MIND. THEY FOCUS ON DESIGNING CLOTHES THAT FLATTER ANY BODY TYPE, AND SPECIALIZE IN THE FIT OF EVERY PIECE.
This newspaper was designed as a storytelling piece and brand awareness tool, given away to customers in store and at Sympli events. It was widely successful as the first of it's kind for Sympli, never to have created any marketing for the end consumer prior.
See more on this project here: https://www.behance.net/gallery/57351661/Sympli-Newspaper
THE SECRET COFFEE LAB
May 4th, 2017 | Barcelona, Spain
CREATIVE MENTORSHIP // I acted as a mentor to founder Soon Choo, advising on creative decisions, and supporting her vision from behind the scenes leading up to, and during the event.
THIS EXCLUSIVE PARTY FOR THE SPECIALTY COFFEE COMMUNITY OF BARCELONA LAUNCHED ON MAY 4TH, 2017 IN BARCELONA, SPAIN. IN COLLABORATION WITH WORLD-CLASS MUSIC COMPOSERS AND BARISTAS, WE CREATE AN UNFORGETTABLE EXPERIENCE INCLUDING LIVE ELECTRONIC MUSIC AND THEATRICAL PERFORMANCE MADE WITH ESPRESSO MACHINES AND A MODULAR SYNTHESIZER.
Logomarks & Branding design
A logo is a symbol adopted by a business to identify its products. Not one logo should be alike, and each is a part of the first impression that sets the tone.
SUGOI & CANNONDALE
SENIOR GRAPHIC DESIGNER // Responsible for imagery production, layout design and art direction for seasonal launch of products.
SUGOI AND CANNONDALE ARE TECHNICAL SPORTSWEAR BRANDS DEDICATED TO CREATE CLOTHING FOR HIGH PERFORMANCE ATHLETES.
For inquiries please email email@example.com